ASUR is a swimwear brand that truly values the importance of unleashing women’s confidence. We are built around the belief that cutting-edge design is the main pillar for effortless beauty. That’s why we source quality fabric technology that sculpt and support all women’s shapes to make them feel confident, being the right fit for them and the planet, and therefore to find the hidden “je ne sais quoi” of their authentic selves.

We call it Come As You Are.